What we want to see in a new MATSEC Marketing Syllabus
The MATSEC Marketing A-level Syllabus has been in its current form and structure for a number of years. The current 13 topics, spanning a broad variety of marketing aspects, do cover a lot of material. However as a marketing lecturer for a number of years, I find that the MATSEC Marketing syllabus needs some major updates.
The following is list of suggested updates to the MATSEC Marketing Syllabus:
The most fundamental update in the MATSEC Marketing Syllabus needed is the recognition that digital or online is a pervasive phenomenon. The Internet is not just a channel like television or radio. It is an intrinsic part of our world, something that no one can avoid! Lecturers cannot miss dedicating time to this in order to set students on the right course about the marketing environment that marketers face in the industry!
Naturally one also needs to have a section in the MATSEC Marketing Syllabus dedicated to Online Marketing. This should not be overblown exhaustive topic (for example it should stay away from any implementation aspects) but should focus on aspects of how the Internet can help in various marketing activities ranging from marketing research, promotion, sales and distribution. Other fundamental topics that need to be mentioned in this discussion include:
How the Internet affects customer and business decision making;
How the Internet affects pricing;
The relevance of Social Media & Mobile to Marketing;
Major Tools used in Online Digital Marketing.
3. More emphasis on marketing case studies is also needed. The concept of applying marketing to everyday marketing scenarios is more important than covering a wide breadth of topics (that more often than not are skimmed through just for the sake of the exam!).
4. One also hopes, that when and if any updates are done to the MATSEC Marketing syllabus, these do not simply result as additions to what is already a wide syllabus but that updates will also trim down areas that are either somewhat not so relevant or that are more suited for a more advanced and mature Marketing student tackling further studies beyond the A-level.
Hopefully such updates to the MATSEC Marketing Syllabus will be soon rolled out so that more marketing students can embrace marketing as it is meant to be in our times!
The Internet is brimming with precious information about online marketing. Sometimes seeing a distilled version helps. These online marketing tips are not meant as the be-all and end-all but a starting point in the right direction. More tips will be added to this post in due course.
The 6 Is – Digitial Media Differences – that marketers need to keep in mind when designing effective digital marketing strategies. It is not just a matter Interactivity but one needs to factor the amount of customer Intelligence that can be reaped through the interactive aspect. Digital Media allows marketers to achieve one-to-one or Individualisation and online services can be provided Independent of Location. All this has to be done in a context of Integration of outbound and inbound-based communication while keeping in mind possible Industry Restructuring through disintermediation and reintermediation.
Pricing is already a laborious decision and when it’s pricing for online sales, there’s so much more to consider. From pricing strategies and payment options to other aspects like keeping in mind that if you are providing different prices in different countries this will be transparent and there is a good chance that your customers will soon discover your discrimination tactics….Also the wide knowledge of prices puts competitive pressure on the prices themselves, hence leading to possibly lower prices…..
If you are selling a product online make sure that you have effective landing pages. Apart from wowing the client with compelling pictures or videos, the page needs to present the product clearly both in terms of text and pictures. Extra links to more detailed information, instructions are important. Ensure that you are actually providing the online purchase facility along with more helpful aspects like links to contact, telephone numbers and possibly even online chat. Include testimonials or product reviews if you have that luxury. And make it shareable on different social media platforms.
It is indeed with pleasure to write on this blog that the e-Marketing course that I have just finished delivering for Malta University Consulting has been officially endorsed by University of Malta. A repeat of this course will be done during September 2013. In fact all delegates who have attended the 8-session course (16-hours in total ) have been awarded an official e-Marketing course certificate that states the course is accredited as Level 2, 3 ECTS (Diploma Level) by the Department of Marketing within FEMA, University of Malta.