The Tipping Point is that moment in time when an idea/product is set perfectly poised to be liked and accepted in widespread way by a critical mass. Once the critical mass like it, the idea will spread even further! It is that moment when the idea (like a stone) rolls down a mountain, creating an avalanche affect!
Social media is helping many products and ideas achieve the Tipping Point in a much less time. With ideas spreading like wildfire, many products and ideas are being assimilated into mainstream society rapidly. Such has happened to Disney’s animated film, Frozen. It is now being reported by BBC to have become the fifth biggest film.
The Tipping Point is a very valid concept for the online world because it helps us understand how ideas spread. This phenomenon is examined in the book that carries the same name, “The Tipping Point”, written by Malcolm Gladwell.