The Tipping Point

The Tipping Point is that moment in time when an idea/product is set perfectly poised to be liked and accepted in widespread way by a critical mass. Once the critical mass like it, the idea will spread even further!   It is that moment  when the idea (like a stone) rolls down a mountain, creating an avalanche affect!

Social media is helping many products and ideas achieve the Tipping Point in a much less time.  With ideas spreading like wildfire, many products and ideas are being assimilated into mainstream society rapidly.   Such has happened to Disney’s animated film, Frozen. It is now being reported by BBC to have become the fifth biggest film.

Frozen Movie Poster  (Source:  International theatrical release poster)
Frozen Movie Poster (Source of Image: International theatrical release poster)

The Tipping Point is a very valid concept for  the online world because it helps us understand how ideas spread.   This phenomenon is examined  in the book that carries the same name, “The Tipping Point”, written by Malcolm Gladwell.


Published by

Kristel Jo Bishop

Mrs Kristel Jo Bishop B.Sc.(Bus.&Comp.)(Melit.),B.Com.(Hons)(Melit.),M.B.A.(e-business)(Melit.) Kristel Jo Bishop read her degrees in B.Sc. Business and Computing and later B.Com (Hons) in Management at the University of Malta. Her thesis focused on the Internet as an effective marketing research tool, a topic which back in 2000, was still in its infancy. She then joined Alert Communications (now Alert Group) as Marketing Executive. Apart from working in e-marketing projects in an industry that was rapidly evolving, she also wrote weekly articles featuring reviews of websites for local newspapers. As her role at Alert Communications grew to encompass larger web and multimedia projects, Kristel Jo pursued an M.B.A. in e-Business at the University of Malta where she obtained distinction in 2004. Her dissertation looked at Knowledge Management in Small and Medium Sized Organisations and the use of knowledge portals as a tool which helps SMEs exploit and use their knowledge. At Alert Communications, as Business Development Manager, she led teams through both Multimedia and Web Projects of different scales, involving both foreign and local clients and private companies and central government. Since 2006, she has lectured in various courses for the University of Malta in e-Marketing and e-Strategy and also as an independent lecturer in A-level Marketing.