A bird’s eye view of online marketing
The Internet is brimming with precious information about online marketing. Sometimes seeing a distilled version helps. These online marketing tips are not meant as the be-all and end-all but a starting point in the right direction. More tips will be added to this post in due course.
The 6 Is – Digitial Media Differences – that marketers need to keep in mind when designing effective digital marketing strategies. It is not just a matter Interactivity but one needs to factor the amount of customer Intelligence that can be reaped through the interactive aspect. Digital Media allows marketers to achieve one-to-one or Individualisation and online services can be provided Independent of Location. All this has to be done in a context of Integration of outbound and inbound-based communication while keeping in mind possible Industry Restructuring through disintermediation and reintermediation.
Pricing is already a laborious decision and when it’s pricing for online sales, there’s so much more to consider. From pricing strategies and payment options to other aspects like keeping in mind that if you are providing different prices in different countries this will be transparent and there is a good chance that your customers will soon discover your discrimination tactics….Also the wide knowledge of prices puts competitive pressure on the prices themselves, hence leading to possibly lower prices…..
If you are selling a product online make sure that you have effective landing pages. Apart from wowing the client with compelling pictures or videos, the page needs to present the product clearly both in terms of text and pictures. Extra links to more detailed information, instructions are important. Ensure that you are actually providing the online purchase facility along with more helpful aspects like links to contact, telephone numbers and possibly even online chat. Include testimonials or product reviews if you have that luxury. And make it shareable on different social media platforms.