Online Marketing Tips by Marketing Malta

A bird’s eye view of online marketing

The Internet is brimming with precious information about online marketing. Sometimes seeing a distilled version helps.  These online marketing tips are not meant as the be-all and end-all but a starting point in the right direction.  More tips will be added to this post in due course.

Online Marketing Tips: Content Marketing
Online Marketing Tips: Content Marketing
Online Marketing Tips:  Why is the Marketing Mix still valid?
Online Marketing Tips: Why is the Marketing Mix still valid?
Online Marketing Tips: The 6 Is - Digitial Media Differences
Online Marketing Tips: The 6 Is – Digitial Media Differences

The 6 Is – Digitial Media Differences – that marketers need to keep in mind when designing effective digital marketing strategies. It is not just a matter Interactivity but one needs to factor the amount of customer Intelligence that can be reaped through the interactive aspect. Digital Media allows marketers to achieve one-to-one or Individualisation and online services can be provided Independent of Location. All this has to be done in a context of Integration of outbound and inbound-based communication while keeping in mind possible Industry Restructuring through disintermediation and reintermediation.

Online Marketing Tips: Issues to factor when setting prices online
Online Marketing Tips: Issues to factor when setting prices online

Pricing is already a laborious decision and when it’s pricing for online sales, there’s so much more to consider. From pricing strategies and payment options to other aspects like keeping in mind that if you are providing different prices in different countries this will be transparent and there is a good chance that your customers will soon discover your discrimination tactics….Also the wide knowledge of prices puts competitive pressure on the prices themselves, hence leading to possibly lower prices…..

 

Online Marketing Tips: How to plan a great product landing page that generates sales
Online Marketing Tips: How to plan a great product landing page that generates sales

If you are selling a product online make sure that you have effective landing pages. Apart from wowing the client with compelling pictures or videos, the page needs to present the product clearly both in terms of text and pictures. Extra links to more detailed information, instructions are important. Ensure that you are actually providing the online purchase facility along with more helpful aspects like links to contact, telephone numbers and possibly even online chat. Include testimonials or product reviews if you have that luxury. And make it shareable on different social media platforms.

Published by

Kristel Jo Bishop

Mrs Kristel Jo Bishop B.Sc.(Bus.&Comp.)(Melit.),B.Com.(Hons)(Melit.),M.B.A.(e-business)(Melit.) Kristel Jo Bishop read her degrees in B.Sc. Business and Computing and later B.Com (Hons) in Management at the University of Malta. Her thesis focused on the Internet as an effective marketing research tool, a topic which back in 2000, was still in its infancy. She then joined Alert Communications (now Alert Group) as Marketing Executive. Apart from working in e-marketing projects in an industry that was rapidly evolving, she also wrote weekly articles featuring reviews of websites for local newspapers. As her role at Alert Communications grew to encompass larger web and multimedia projects, Kristel Jo pursued an M.B.A. in e-Business at the University of Malta where she obtained distinction in 2004. Her dissertation looked at Knowledge Management in Small and Medium Sized Organisations and the use of knowledge portals as a tool which helps SMEs exploit and use their knowledge. At Alert Communications, as Business Development Manager, she led teams through both Multimedia and Web Projects of different scales, involving both foreign and local clients and private companies and central government. Since 2006, she has lectured in various courses for the University of Malta in e-Marketing and e-Strategy and also as an independent lecturer in A-level Marketing.