Revision of the MATSEC Marketing A-level Syllabus

What we want to see in a new MATSEC Marketing Syllabus

The MATSEC Marketing A-level Syllabus has been in its current form and structure for a number of years.  The  current 13 topics,  spanning  a broad variety of  marketing aspects, do cover a lot of material. However as a marketing lecturer for a number of years, I find that the MATSEC Marketing syllabus needs some major updates.

The following is list of suggested updates to the MATSEC Marketing Syllabus:

  1. The most fundamental update in the MATSEC Marketing Syllabus needed is the recognition that digital or online is a pervasive phenomenon.  The Internet is not just a channel like television or radio. It is an intrinsic part of our world, something that no one can avoid!   Lecturers cannot miss dedicating time to this in order to set students on the right course about the marketing environment that marketers face in the industry!
  2. Naturally one also needs to have a section in the MATSEC Marketing Syllabus dedicated to Online Marketing.  This should not be overblown exhaustive topic (for example it should stay away from any implementation aspects) but should focus on aspects of how the Internet can help in various marketing activities ranging from marketing research, promotion, sales and distribution. Other fundamental topics that need to be mentioned in this discussion include:
    • How the Internet affects customer and business decision making;
    • How the Internet affects pricing;
    • The relevance of Social Media & Mobile to Marketing;
    • Major Tools used in Online Digital Marketing.

3. More emphasis on marketing case studies is also needed.  The concept of applying marketing to everyday marketing scenarios is more important than covering a wide breadth of topics (that more often than not are skimmed through just for the sake of the exam!).

4. One also hopes, that  when and if any  updates are done to the MATSEC Marketing syllabus, these do not simply result as additions to what is already a wide syllabus but that updates will also trim down areas that are either somewhat not so relevant or that are more suited for a more advanced and mature Marketing student tackling further studies beyond the A-level.

Hopefully such updates to the MATSEC Marketing Syllabus will be soon rolled out so that more marketing students can embrace marketing as it is meant to be in our times!


Published by

Kristel Jo Bishop

Mrs Kristel Jo Bishop B.Sc.(Bus.&Comp.)(Melit.),B.Com.(Hons)(Melit.),M.B.A.(e-business)(Melit.) Kristel Jo Bishop read her degrees in B.Sc. Business and Computing and later B.Com (Hons) in Management at the University of Malta. Her thesis focused on the Internet as an effective marketing research tool, a topic which back in 2000, was still in its infancy. She then joined Alert Communications (now Alert Group) as Marketing Executive. Apart from working in e-marketing projects in an industry that was rapidly evolving, she also wrote weekly articles featuring reviews of websites for local newspapers. As her role at Alert Communications grew to encompass larger web and multimedia projects, Kristel Jo pursued an M.B.A. in e-Business at the University of Malta where she obtained distinction in 2004. Her dissertation looked at Knowledge Management in Small and Medium Sized Organisations and the use of knowledge portals as a tool which helps SMEs exploit and use their knowledge. At Alert Communications, as Business Development Manager, she led teams through both Multimedia and Web Projects of different scales, involving both foreign and local clients and private companies and central government. Since 2006, she has lectured in various courses for the University of Malta in e-Marketing and e-Strategy and also as an independent lecturer in A-level Marketing.