Here come the Marketing Police!

Here come the Marketing Police.  They are almost 300 in number and wear purple uniforms.

It’s no  joke and it is reported by Marketing Week (www.marketingweek.co.uk) that in the coming days London will be monitored by these Marketing Police to safeguard the interests of the big official Olympic sponsors. Amongst others they are in charge of vetting outlets and venues in the proximity of the event to ensure that non-sponsors abide by the regulations and do not make guerrilla marketing stunts.

While it is being reported that this was the only way to safeguard the investment made by the big official sponsors, some are asking if this operation, which is one of the largest brand protection exercises to be conducted in the UK, will tarnish the image of the Olympics itself as an event? Should this be called sponsoring? And why should it be taken to the level of banning an athlete from tweeting about his non-official Olympic sponsor?

After all are the Olympics’ values underpinned by respect,excellence and friendship or exclusivity?

Read the full story at Marketingweek.co.uk.

Advertising Regulation

Sometimes marketers go overboard with the message. Too much enthusiasm, too much imagination and too much stretching of the ideas and concepts can result in a misleading advert that then falls under the scrutiny of the Advertising Standards Authority.

Today Marketing Week, carries an article about Birds Eye’s frozen food ads, which compares frozen and fresh vegetables and states that frozen vegetables have more vitamins than the fresh ones. The advert had to be pulled in after the rebuke by the Advertising Standards Authority.

Read the full article from MarketingWeek.co.uk here:

http://www.marketingweek.co.uk/sectors/food-and-drink/birds-eye-rapped-over-misleading-health-claim-in-ads/3029323.article

 

Money, affluence and ethics!

Ethical considerations in marketing are important for brand image. New studies indicate that well-off customers consider the ”ethical” behavior of companies in the purchasing decision so by being more ethical, companies are bound to attract a very interesting segment of the market.

Read the full article from MarketingWeek.co.uk here:
http://www.marketingweek.co.uk/trends/the-only-way-isi-ethics/3028974.article