What we want to see in a new MATSEC Marketing Syllabus
The MATSEC Marketing A-level Syllabus has been in its current form and structure for a number of years. The current 13 topics, spanning a broad variety of marketing aspects, do cover a lot of material. However as a marketing lecturer for a number of years, I find that the MATSEC Marketing syllabus needs some major updates.
The following is list of suggested updates to the MATSEC Marketing Syllabus:
The most fundamental update in the MATSEC Marketing Syllabus needed is the recognition that digital or online is a pervasive phenomenon. The Internet is not just a channel like television or radio. It is an intrinsic part of our world, something that no one can avoid! Lecturers cannot miss dedicating time to this in order to set students on the right course about the marketing environment that marketers face in the industry!
Naturally one also needs to have a section in the MATSEC Marketing Syllabus dedicated to Online Marketing. This should not be overblown exhaustive topic (for example it should stay away from any implementation aspects) but should focus on aspects of how the Internet can help in various marketing activities ranging from marketing research, promotion, sales and distribution. Other fundamental topics that need to be mentioned in this discussion include:
How the Internet affects customer and business decision making;
How the Internet affects pricing;
The relevance of Social Media & Mobile to Marketing;
Major Tools used in Online Digital Marketing.
3. More emphasis on marketing case studies is also needed. The concept of applying marketing to everyday marketing scenarios is more important than covering a wide breadth of topics (that more often than not are skimmed through just for the sake of the exam!).
4. One also hopes, that when and if any updates are done to the MATSEC Marketing syllabus, these do not simply result as additions to what is already a wide syllabus but that updates will also trim down areas that are either somewhat not so relevant or that are more suited for a more advanced and mature Marketing student tackling further studies beyond the A-level.
Hopefully such updates to the MATSEC Marketing Syllabus will be soon rolled out so that more marketing students can embrace marketing as it is meant to be in our times!
Today Malta University Consulting announced that the E-Marketing Course will be held once again during March, April and May 2014.
The course consists of8 lessons of 2 hours each has been accredited as a Level 2, 3 ECTS (Diploma level)by the Department of Marketing, FEMA, University of Malta. The course will be held at University Residence in Lija and sessions will be from 5.30 to 7.30.
The 2013/2014 A-Level Marketing Course will be starting on Tuesday 24th September. The lessons will be from 5.00 to 7.00 in the evening and will be held in Naxxar.
Lessons will be done once a week. The A-level Marketing lessons will go on through to April by which time, the full MATSEC Marketing Syllabus will be covered.
During the course, we will tackle past papers with special emphasis about how to work out essays and case studies. Full notes and summaries are provided to the students attending the A-level Marketing Course.
Good results for all Marketing Malta A-level Students
The MATSEC A-level Marketing Results are out and aren’t we pleased!!
All our students got a good grade in the a-level marketing exam and two even managed to achieve an A. We knew that all our students have been working hard to achieve good grades but one is never certain how well it goes until the results are published.
In total there were only 20 A-grades for the A-level Marketing this year and we are super pleased that two of those A-grades have been achieved by 2 of our students! In other words 10% of the A-grades are our Marketing Malta students.
As is traditionally the case, the average grade for the A-level Marketing exam was C-grade. In fact MATSEC board reports the following for the 2013 A-level Marketing results:
After toiling through a whole year (in some cases even 2 years), indulging in books and essays, few students enjoy the last revision. Even if you enjoy marketing, one still needs to sit for the exam and even the thought of the essay-intensive papers is not a joy-ride!
Revision is a time brimming with stress, cramming heads with facts and examples, and to be honest not even teachers enjoy it!
The following are some helpful tips when doing marketing revision:
– Study through the year and prepare your notes so that you will be well prepared.
– Do not mistake revision for studying. If you make no effort through the year, last minute revision is going to be much more painful.
– Revise the work that you have done both essays and case studies.
– Plan out a timetable of when you will cover and revise all marketing topic (leave none out of your revision list).
– For each marketing topic, check out the most important aspects and look up a couple of exam questions.
– Ensure you speak to your teacher about possible problems and aspects which are still not very clear to you.
– Leave the last two days to go over the full course syllabus one last time.
One final tip – keep calm and do not panic.
Marketing Malta conducts a full course in A level Marketing covering the A level marketing syllabus along with one-to-one Marketing Revision sessions according to students’ particular needs. For more information call on 9951 7383.
It is indeed with pleasure to write on this blog that the e-Marketing course that I have just finished delivering for Malta University Consulting has been officially endorsed by University of Malta. A repeat of this course will be done during September 2013. In fact all delegates who have attended the 8-session course (16-hours in total ) have been awarded an official e-Marketing course certificate that states the course is accredited as Level 2, 3 ECTS (Diploma Level) by the Department of Marketing within FEMA, University of Malta.
Last week we wrapped up the final revision lecture for our A-level Marketing class.
Over the past seven months, we have gone through the full A-level Marketing syllabus, no mean feat, when one considers that we do this through a once-a-week lecture. Our principle for this course is that whilst we ensure that the essential topics are given their due importance, we also cover the other building blocks that are part of the Marketing A-level MATSEC syllabus. We have also tackled several case studies and discussions along the way.
Now all there is left to do is checking out summary notes and tackling Paper I and Paper II early next week….
Whilst wishing the students the best of luck not only for this exam, but for other A-level subjects that they are tackling, I wanted to personally thank them for the interest they showed in the topic and for being such a great team with whom to explore A-level Marketing. I hope that they have enjoyed the learning experience as much as I did!
The course is still going on. Delegates from different industries and walks-of-life are currently attending the course and discovering about the various channels that can be possibly harnessed in their online marketing tactics. Many interesting topics have been covered with a variety of case studies. Tips and resources have been handed out in the notes that accompany each lecture. At the end of the course, Malta University Consulting will be giving a certificate to all delegates who are attending the course.
Due to the unforeseen demand for this E-marketing course, Malta University Consulting will be repeating the course during the month of September 2013.
For more details click here and then book your place today to avoid disappointment.