Revision of the MATSEC Marketing A-level Syllabus

What we want to see in a new MATSEC Marketing Syllabus

The MATSEC Marketing A-level Syllabus has been in its current form and structure for a number of years.  The  current 13 topics,  spanning  a broad variety of  marketing aspects, do cover a lot of material. However as a marketing lecturer for a number of years, I find that the MATSEC Marketing syllabus needs some major updates.

The following is list of suggested updates to the MATSEC Marketing Syllabus:

  1. The most fundamental update in the MATSEC Marketing Syllabus needed is the recognition that digital or online is a pervasive phenomenon.  The Internet is not just a channel like television or radio. It is an intrinsic part of our world, something that no one can avoid!   Lecturers cannot miss dedicating time to this in order to set students on the right course about the marketing environment that marketers face in the industry!
  2. Naturally one also needs to have a section in the MATSEC Marketing Syllabus dedicated to Online Marketing.  This should not be overblown exhaustive topic (for example it should stay away from any implementation aspects) but should focus on aspects of how the Internet can help in various marketing activities ranging from marketing research, promotion, sales and distribution. Other fundamental topics that need to be mentioned in this discussion include:
    • How the Internet affects customer and business decision making;
    • How the Internet affects pricing;
    • The relevance of Social Media & Mobile to Marketing;
    • Major Tools used in Online Digital Marketing.

3. More emphasis on marketing case studies is also needed.  The concept of applying marketing to everyday marketing scenarios is more important than covering a wide breadth of topics (that more often than not are skimmed through just for the sake of the exam!).

4. One also hopes, that  when and if any  updates are done to the MATSEC Marketing syllabus, these do not simply result as additions to what is already a wide syllabus but that updates will also trim down areas that are either somewhat not so relevant or that are more suited for a more advanced and mature Marketing student tackling further studies beyond the A-level.

Hopefully such updates to the MATSEC Marketing Syllabus will be soon rolled out so that more marketing students can embrace marketing as it is meant to be in our times!


Book your E-Marketing Course Today

Today Malta University Consulting announced that the E-Marketing Course will be held once again during March, April and May 2014.

The course consists of 8 lessons of 2 hours each has been accredited as a Level 2, 3 ECTS (Diploma level)by the Department of Marketing, FEMA, University of Malta.   The course will be held at University Residence in Lija and sessions will be from 5.30 to 7.30.

If you are interested in learning more about this e-marketing course,  follow this link.   Bookings will be on a first-come first-served basis and numbers are limited through Malta University Consulting. 


MATSEC A-Level Exam Registration

Mark the Dates:-  Do not forget to register for your A-level and Intermediate level Exams!

MATSEC Registrations (A-level and Intermediate) for the May 2014 Exam sessions will be open from 28th October 2013 to 8th November 2013.

Registration can be done either online by visiting the Exam Department or by using the e-ID. Those visiting the Exam Department need to take their ID cards.

For more information visit the Exams Department website  or contact the Exams Department through the following:

The Examinations Department
The Mall
Tel. 2598 2953




Advanced and Intermediate Level Subjects May 2014 Session
28-10-2013 to 08-11-2013

2013/2014 A-Level Marketing Course

A-Level Marketing Course Starting in September

The 2013/2014 A-Level Marketing Course will be starting on Tuesday 24th September. The lessons  will be from 5.00 to 7.00 in the evening and will be held in Naxxar.

Lessons will be done once a week. The A-level Marketing lessons will go on through to April by which time, the full MATSEC Marketing Syllabus will be covered.

During the course, we will tackle past papers with special emphasis about how to work out essays and case studies.  Full notes and summaries are provided to the students attending the A-level Marketing Course.

For more information call on 99517383

A-Level Marketing Course Starting in September
A-Level Marketing Course Starting in September

2013 A-Level MATSEC Marketing Results

Good results for all  Marketing Malta A-level Students

The MATSEC A-level Marketing Results are out and aren’t we pleased!!

All our students got a good grade in the a-level marketing exam and two even managed to achieve an A. We knew that all our students have been working hard to achieve good grades but one is never certain how well it goes until the results are published.

In total there were only 20 A-grades for the  A-level Marketing this year and we are super pleased that two of those A-grades have been achieved by 2 of our students!  In other words 10% of the A-grades are our Marketing Malta students.

As is traditionally the case, the average grade for the A-level Marketing exam was C-grade. In fact MATSEC board reports the following for the 2013 A-level Marketing results:

Total:                     403 students
Absent:                 38
Grade F:               54
Grade E:              40
Grade D:              70
Grade C:             117
Grade B:              64
Grade A:              20

Source for figures above:

Congratulations and a big well done!

Onto the next challenge…..

Well done to A-level Marketing Students
A big well done goes to all Marketing Malta students who have achieved some very good grades in the A-level Marketing MATSEC Exam.

New A-level Marketing Classes will be starting in September.  If you are interested in studying A-level Marketing, contact  Marketing Malta today on 9951 7383.





A level Marketing Revision

Hints and Tips to A Level Marketing Revision

After toiling through a whole year (in some cases even 2 years), indulging in books and essays, few students enjoy the last revision. Even if you enjoy marketing,  one still needs to sit for the exam and even the thought of  the essay-intensive papers is not a joy-ride!

Revision is a time brimming with stress, cramming heads with facts and examples, and to be honest not even teachers enjoy it!

The following are some helpful tips when doing marketing revision:

–       Study through the year and prepare your notes so that you will be well prepared.

–       Do not mistake revision for studying. If you make no effort through the year, last minute revision is going to be much more painful.

–       Revise the work that you have done both essays and case studies.

–       Plan out a timetable of when you will cover and revise all marketing topic (leave none out of your revision list).

–       For each marketing topic, check out the most important aspects and look up a couple of exam questions.

–       Ensure you speak to your teacher about possible problems and aspects which are still not very clear to you.

–     Leave the last two days to go over the full course syllabus one last time.

One final tip – keep calm and do not panic.

Marketing Malta conducts a full course in A level Marketing covering  the A level marketing syllabus along with one-to-one Marketing Revision sessions according to students’ particular needs. For more information call on 9951 7383.

Good luck!

A Level Marketing Revision Tip by Marketing Malta
A Level Marketing Revision Tip by Marketing Malta

E-Marketing Course Certificate – Endorsed by University of Malta

E-Marketing Course is Level 2, Diploma Level

It is indeed with pleasure to write on this blog that the e-Marketing course that I have just finished delivering for Malta University Consulting has been officially endorsed by University of Malta.  A repeat of this course will be done during September 2013.  In fact all delegates who have attended the 8-session course (16-hours in total ) have been awarded an official e-Marketing course certificate that states the course is accredited as Level 2,  3 ECTS (Diploma Level) by the Department of Marketing within FEMA, University of Malta.

E-Marketing Course  Certificate
E-Marketing Course Certificate awarded by Malta University Consulting and endorsed by University of Malta

Well done everyone!

The 2012/2013 Marketing A-level Course comes to the end….

Last week we wrapped up the final revision lecture for our A-level Marketing class.

Over the past seven months, we have gone through the full A-level Marketing syllabus, no mean feat, when one considers that we do this through a once-a-week lecture. Our principle for this course is that whilst we ensure that the essential topics are given their due importance, we also cover the other building blocks that are part of the Marketing A-level MATSEC syllabus. We have also tackled several case studies and discussions along the way.

Now all there is left to do is checking out summary notes and  tackling Paper I and Paper II early next week….

Whilst wishing the students the best of luck not only for this exam, but for other A-level subjects that they are tackling, I wanted to personally thank them for the interest they showed in the topic and for being such a great team with whom to explore A-level Marketing.  I hope that they  have enjoyed the learning experience as much as  I did!

Thank you and Good Luck

Kristel Jo Bishop

Online Marketing Course – Again!

The E-Marketing Course that was organised by Malta University Consulting during the period April / May 2013 was fully booked.

The course is still going on. Delegates from different industries and walks-of-life are currently attending the course and discovering about the various channels that can be possibly harnessed in their online marketing tactics. Many interesting topics have been covered with a variety of case studies. Tips and resources have been handed out in the notes that accompany each lecture. At the end of the course, Malta University Consulting will be giving a certificate to all delegates who are attending the course.

Due to the unforeseen demand for this E-marketing course, Malta University Consulting will be repeating the course during the month of September 2013.

For more details click here and then book your place today to avoid disappointment.

Online Marketing Course in Malta organised by Malta University Consulting
Online Marketing Course in Malta organised by Malta University Consulting

Results are out!

It surely was not easy waiting for the A-level results in this heat!  But the grades our students got surely made the wait worth it!

A big well done goes out to our students whose grades reflect their hard work and diligence throughout the year! Keep it up and good luck for your future endeavors!

Now the focus is once more on the intake of new students as new materials and updates get added to the notes pack for the MATSEC Marketing A-level of 2013.

For more information or to book your lessons call on 9951 7383.