Favourite Quotes

“Socialnomics is the value created and shared via social media and its efficient influence on outcomes (economic, political, relational, etc). Or put more simply, it’s word of mouth on digital steroids.” Eric Qualman, Socialnomics 

“The right name is an advertisement in itself.” Claude Hopkins (Advertising Pioneer)

“We are no doubt in the Great Age of the Brand.” Tom Peters(American Business Writer)

“A product can be quickly outdated, but a successful brand is timeless.” Stephen King (Author)

“With an explosion of products and competitors, the consumer, individual or commercial, is overwhelmed by choices. Your distinction had best stand out – equivocally” Tom Peters (American Business Writer)

“Like a person, you can respect, like and even love a brand. You can think of it as a deep personal friend, or merely an acquaintance. You can view it as dependable or undependable; principled or opportunistic; caring or capricious. Just as you like to be around certain people and not others, so also do you like to be with certain brands and not others.” Robert Blanchard

The great age of the brand

‎”Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.” - Leo Burnett