Your Guide to MATSEC A-Level Marketing Examinations
The most common Marketing exam in Malta at A-level is without doubt the MATSEC A-level Marketing. This exam usually takes place in May and resit is held in September.
For ease of reference, the following is information taken from the A-Level Marketing MATSEC Syllabus and links to the MATSEC Syllabus and Examiners’ Report for Marketing (taken directly from the MATSEC site):
A-LEVEL MARKETING MATSEC SYLLABUS:
Introduction: The aim of the syllabus is to introduce the basic concepts of Marketing to students who intend to specialise in this area of study.
Scheme of Assessment:
Two three-hour papers are set and candidates must show competence in each. Each paper carries 50% of the global mark.
Paper I consists of eight essay type questions. Candidates will answer five questions.
Paper II consists of two sections: Section A and Section B. Section A will consist of three to five questions based on a case study text. All questions will have to be answered and together carry 40% of the global mark of Paper II. Section B will consist of four essay-type questions applied to a context/situation, two of which have to be answered, each carrying 30% of the global mark of Paper II.
Both in Paper I and in Paper II, the questions may relate marketing principles and practice to the current Maltese situation, however the questions in Paper I will have a particular emphasis on marketing theory/principles/concepts.
A Level Marketing Syllabus Topics:
- Nature of Marketing
- The Marketing Environment
- Types of Markets
- Marketing research tools
- Market Segmentation
- The Marketing Mix
- The Product
- Marketing Communications
- Distribution (Place)
- The Marketing Plan
- International Marketing
- Consumerism and Customer Relationship Marketing
INTERMEDIATE MARKETING MATSEC SYLLABUS:
2012 Session MATSEC Syllabus
Examiners Reports for A-level and Intermediate Marketing
For more information visit the MATSEC Website.